Shopping’s not that simple

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An appropriate end to my first year in Brussels, marked in the same way it began with a party hosted by the Welsh assembly to mark St David’s Day. After twelve months here, it seems fitting to embark on my first serious move to new accommodation, and this weekend ZoĂ« and I installed ourselves into our new home for the next twelve months. The flat is lovely; it’s got a decent kitchen, wooden floors, and a terrace. It’s similar to the previous flat I lived in that I find myself once more above a dentist’s surgery, which is probably good for things like securing a reliable electricity supply: “I’m terribly sorry, Monsieur Redon, but we’ll have to finish the root canal operation another time. We’ve been a bit naughty, you see, and forgotten to pay the electrics this month, what with going away and everything; we’re still in holiday mood! What’s that, sorry sir? Painful? It is, isn’t it? Coming back from holiday, back to the same old routine of work, imagining that this time last week you were…ah, right, er, I’ll just try and find you something. Try not to bleed onto the carpet.”


While we’re on the subject of change (glad you’ve still with me), the European commission has put up yet another of its vague banners onto the side of the Berlaymont building.

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This time, it’s supposed to be about consumer rights, but personally I find the choice of imagery a bit strange. I mean, promoting better consumer protection is all very well, and I’d imagine a picture of, say, a happy shopper and a happy till assistant, smiling because of course your average Sunday shopper always walks into the supermarket in the full knowledge of the latest EU initiative geared towards the consumer. Just like the lad that packs the bags for you was briefed only that very morning on the latest proposals. Happy vibes all round then, courtesy of Santa. Sorry, I meant that other well known bringer of goodwill, Maglena Kuneva. Easy to get the two mixed up, isn’t it?

Anyway, the image the EC has chosen isn’t remotely like this at all. It’s a female shopper with, yep, a bag over her head. The slogan is: “Know your Rights. Use your Rights”. Now, maybe it’s just me, but personally when I see that image, all I can think of is, well, the sort of situation where you have a bag over your head. Such as when you’re being interrogated. By an anti-terrorist squad or something. The slogan just adds to the confusion because it implies that the woman with the bag over her head hasn’t got a clue, not only about what on earth’s going on outside the interior of the paper bag, but what rights she’s entitled to. So, to recap, she’s being interrogated and doesn’t have access to a lawyer. She might, in fact, not even be allowed to have access to a lawyer at all, because when she was captured and had a bag put on her head, maybe they decided that she no longer had legal status. Otherwise she’d get a lawyer, just like people without bags on their heads. When you come to thing about it, there are loads of us without bags on our heads that don’t have a clue what rights we have or don’t have, that’s why we employ lawyers in the first place. As you can see, this poster might very well lead to mass confusion where the average Sunday shopper suddenly becomes very agitated because the EC has announced that if you didn’t know that you’re paying too much for those frozen peas, well, you might find yourself woken up at four in the morning and the next thing you know, they’ve got you on tape saying that yes, you’re very pleased about the great value that the European commission gives to the well-being of European consumers and could you please go home now.

I can’t wait for the next banner.