Archived entries for European commission

Left in the dark

EU-Speak

Here are some fine examples of the sort of sentences you can find in EU press releases which might leave you unconvinced that, as the EU’s communications chief Margot Wallström puts it, “communicating with the citizens of the European Union has been a primary concern for this Commission from the very start.” It’s not hard to see how the following extracts indicate that citizens tend to be left in the dark over what the EU actually does:

“The Organic Farming Campaign was developed with an umbrella–style approach that serves the interests of organic operators within the EU and empowers them to actively promote organic farming.”

In this press release on organic farming, what on earth do the words “developed with an umbrella-style approach” actually mean? Does anybody use this sort of language in real life? If your next-door neighbour called and told you that “I think we can sort that problem of your faulty wiring/creaking stairs/farting cat with an umbrella-style approach, John”, you’d think the poor man had finally lost his mind. Try as I might, I can’t for the life of me picture what an “organic operator” might be, short of some sort of root vegetable manning the phone lines.

Have you heard what’s on the programme for the Ambassadors Event for 2008 European Year of Intercultural Dialogue? Well, keep this to yourself, but apparently “going beyond an exchange of opinions, this event will illustrate dialogue between artists through creative performances – through music, film, art and literature.” Anyone understand that last part? You can’t relate to this kind of language, in the same way that it’s pretty unlikely that you’d relate to someone who, on walking out of a spectacular concert, and turned to their friends and said, “Man, that was amazing, the way those guys managed to illustrate dialogue through creative performances, it totally blew my mind.”

Fishermen might have trawl nets for fish, it looks like they also need them to understand how EU policies are affecting them. Member states need to step up and improve their maritime policies, says the EU, so according to this press release from July, “the Commission proposed to Member States that they should inject an integrated approach into their domestic maritime governance, which will better equip the EU as a whole to achieve its ambitions for preserving and exploiting the potential of the oceans and seas in an optimized fashion.” How you inject an approach, let alone an integrated one, (“Now brace yourself for this, dear, I’m just going to inject an integrated approach towards tidying the bathroom cupboard.”) is beyond me. Why simply “make the most” of the Summer holidays when you can be “preserving and exploiting the potential…in an optimised fashion”?

Ironically, it is another press release on “How to reconcile the national and European dimension when communicating Europe”, that manages to sum up the conclusion of this post in a surprisngly clear and concise manner. The European economic and social committee (EESC) quite rightly said that more needs to be done at the national and local level because “It is impossible to communicate to 500 million Europeans from Brussels.” What the EESC also points out, however, is that what is badly needed is for the EU “to use clear and simple language.”

You never know, it might improve, if the EU’s communication departments take the time to think about whether or not what they’re actually writing makes sense.

To put it another way, using an EU phrase, if “the integrated thinking which is at the heart of this policy permeates into policy-making and executive action.”

Shopping’s not that simple

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An appropriate end to my first year in Brussels, marked in the same way it began with a party hosted by the Welsh assembly to mark St David’s Day. After twelve months here, it seems fitting to embark on my first serious move to new accommodation, and this weekend Zoë and I installed ourselves into our new home for the next twelve months. The flat is lovely; it’s got a decent kitchen, wooden floors, and a terrace. It’s similar to the previous flat I lived in that I find myself once more above a dentist’s surgery, which is probably good for things like securing a reliable electricity supply: “I’m terribly sorry, Monsieur Redon, but we’ll have to finish the root canal operation another time. We’ve been a bit naughty, you see, and forgotten to pay the electrics this month, what with going away and everything; we’re still in holiday mood! What’s that, sorry sir? Painful? It is, isn’t it? Coming back from holiday, back to the same old routine of work, imagining that this time last week you were…ah, right, er, I’ll just try and find you something. Try not to bleed onto the carpet.”


While we’re on the subject of change (glad you’ve still with me), the European commission has put up yet another of its vague banners onto the side of the Berlaymont building.

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This time, it’s supposed to be about consumer rights, but personally I find the choice of imagery a bit strange. I mean, promoting better consumer protection is all very well, and I’d imagine a picture of, say, a happy shopper and a happy till assistant, smiling because of course your average Sunday shopper always walks into the supermarket in the full knowledge of the latest EU initiative geared towards the consumer. Just like the lad that packs the bags for you was briefed only that very morning on the latest proposals. Happy vibes all round then, courtesy of Santa. Sorry, I meant that other well known bringer of goodwill, Maglena Kuneva. Easy to get the two mixed up, isn’t it?

Anyway, the image the EC has chosen isn’t remotely like this at all. It’s a female shopper with, yep, a bag over her head. The slogan is: “Know your Rights. Use your Rights”. Now, maybe it’s just me, but personally when I see that image, all I can think of is, well, the sort of situation where you have a bag over your head. Such as when you’re being interrogated. By an anti-terrorist squad or something. The slogan just adds to the confusion because it implies that the woman with the bag over her head hasn’t got a clue, not only about what on earth’s going on outside the interior of the paper bag, but what rights she’s entitled to. So, to recap, she’s being interrogated and doesn’t have access to a lawyer. She might, in fact, not even be allowed to have access to a lawyer at all, because when she was captured and had a bag put on her head, maybe they decided that she no longer had legal status. Otherwise she’d get a lawyer, just like people without bags on their heads. When you come to thing about it, there are loads of us without bags on our heads that don’t have a clue what rights we have or don’t have, that’s why we employ lawyers in the first place. As you can see, this poster might very well lead to mass confusion where the average Sunday shopper suddenly becomes very agitated because the EC has announced that if you didn’t know that you’re paying too much for those frozen peas, well, you might find yourself woken up at four in the morning and the next thing you know, they’ve got you on tape saying that yes, you’re very pleased about the great value that the European commission gives to the well-being of European consumers and could you please go home now.

I can’t wait for the next banner.



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