Archived entries for Government

The energy generation

I’ve got an idea. First, though, I thought I’d set the scene.

According to a recent article in the Observer, there are lots of new graduates, fresh from university with good degrees and strong CVs, and yet due to the recent economic turmoil, this new generation of bright young things are all failing to find those high-flying jobs as advertised in the numerous career brochures which float around campuses across the country. In other news, we learn that Russia and Ukraine have been squaring up to each other in a standoff over gas supplies, a row which apparently has now been resolved according to the latest reports, but which only serves to highlight the increasing dependence of European countries on Russia for this sort of traditional energy. It’s about time we shifted the focus onto newer, more self-sufficient ways of generating power, which we’re going to have to think about anyway due to the recent agreement among EU countries to increase the amount of energy that the EU gets from renewable resources from a measly 7 per cent up to 20 per cent by the year 2020.

So what we have, then, are lots of graduates who are all dead keen to get stuck into something exciting and cutting edge, something which makes a genuine difference and could even have international implications. OK, so they might not have given that impression when they were still students. In fact a more accurate description might be that genuine excitement came in the form of a special offer on vodka jelly, cutting edge research involved keeping up with Eastenders and the international side of things didn’t feature too heavily beyond trying to get into bed with the lovely Italian exchange student down the road.

University was fun, now for the world of work. Given the context that I’ve outlined above, what better way to employ these young people than to get them involved in helping to develop the next generation of renewable energy? If you’re a graduate reading this, by the way, don’t run off screaming at the thought of having to put on bright yellow wellies and trudge through the countryside doing environmental impact assessments for wind farms. There’s something for everyone here, if you think about it. Renewable energy is no longer just something for hyper-environmentalists and bearded scientists. It can’t be, because we’re all going to have to get involved sooner or later. Already, we’ve read reports and seen pictures of people in places like Bulgaria, freezing in their homes this winter because of a lack of gas. Isn’t it time we learnt how to become more independent?

It’s something that everyone can get involved in, and in the case of these graduates who are now all looking for meaningful jobs, whatever subject you studied and skills you have, you can all bring something to the table. For the physicists, the chemists, the maths graduates, for example, I think it’s pretty clear that these are skills which can be put to immediate use. What use, I hear you ask, is a degree in history when it comes to this sort of thing? Plenty. Historians are generally very thorough people, good at checking facts and spotting arguments that work and those that don’t. Perfect, in my view, for fine-tuning the propaganda that will be needed if we’re going to win mass popular support for energy change.

Psychologists also have their part to play, looking at for example the difference between the anxieties that people have about what it might be like to live near a windfarm, or a hydroelectric dam, compared with the actual psychological effects of doing so. We might find that people soon forget they have solar panels on the roof once they’re actually there. (The solar panels on the roof, that is, not the people. I imagine if you were stuck on a roof, you wouldn’t worry too much about some solar panels).

English graduates can help explain the case for renewable energy in clear, easy-to-understand language, and marketing graduates can help sell the idea. Those with degrees in sports science can win support from people that do sports that use natural energy like windsurfing, kiteboarding and downhill mountain biking.

I think we can all see that renewable energy is something that’s got to be done, and it’s something which I personally think is A Good Thing. This isn’t a moment of sudden eco madness on my part, by the way; it’s something that I actually feel quite strongly about, enough at least to do my bit to help win the recent support for the Gwynt Y Mor wind farm. There are plenty of celver, energetic people out there, looking for work, and at the same time we’ve got a so far pretty empty-looking government department which is dedicated to the task and waiting to get started. What could be simpler?

Left in the dark

EU-Speak

Here are some fine examples of the sort of sentences you can find in EU press releases which might leave you unconvinced that, as the EU’s communications chief Margot Wallström puts it, “communicating with the citizens of the European Union has been a primary concern for this Commission from the very start.” It’s not hard to see how the following extracts indicate that citizens tend to be left in the dark over what the EU actually does:

“The Organic Farming Campaign was developed with an umbrella–style approach that serves the interests of organic operators within the EU and empowers them to actively promote organic farming.”

In this press release on organic farming, what on earth do the words “developed with an umbrella-style approach” actually mean? Does anybody use this sort of language in real life? If your next-door neighbour called and told you that “I think we can sort that problem of your faulty wiring/creaking stairs/farting cat with an umbrella-style approach, John”, you’d think the poor man had finally lost his mind. Try as I might, I can’t for the life of me picture what an “organic operator” might be, short of some sort of root vegetable manning the phone lines.

Have you heard what’s on the programme for the Ambassadors Event for 2008 European Year of Intercultural Dialogue? Well, keep this to yourself, but apparently “going beyond an exchange of opinions, this event will illustrate dialogue between artists through creative performances – through music, film, art and literature.” Anyone understand that last part? You can’t relate to this kind of language, in the same way that it’s pretty unlikely that you’d relate to someone who, on walking out of a spectacular concert, and turned to their friends and said, “Man, that was amazing, the way those guys managed to illustrate dialogue through creative performances, it totally blew my mind.”

Fishermen might have trawl nets for fish, it looks like they also need them to understand how EU policies are affecting them. Member states need to step up and improve their maritime policies, says the EU, so according to this press release from July, “the Commission proposed to Member States that they should inject an integrated approach into their domestic maritime governance, which will better equip the EU as a whole to achieve its ambitions for preserving and exploiting the potential of the oceans and seas in an optimized fashion.” How you inject an approach, let alone an integrated one, (“Now brace yourself for this, dear, I’m just going to inject an integrated approach towards tidying the bathroom cupboard.”) is beyond me. Why simply “make the most” of the Summer holidays when you can be “preserving and exploiting the potential…in an optimised fashion”?

Ironically, it is another press release on “How to reconcile the national and European dimension when communicating Europe”, that manages to sum up the conclusion of this post in a surprisngly clear and concise manner. The European economic and social committee (EESC) quite rightly said that more needs to be done at the national and local level because “It is impossible to communicate to 500 million Europeans from Brussels.” What the EESC also points out, however, is that what is badly needed is for the EU “to use clear and simple language.”

You never know, it might improve, if the EU’s communication departments take the time to think about whether or not what they’re actually writing makes sense.

To put it another way, using an EU phrase, if “the integrated thinking which is at the heart of this policy permeates into policy-making and executive action.”



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