iCame…iSaw…iConquered

Heard about Apple’s new iPhone? Hard to avoid it, really. How about the man behind it (and chief executive of Apple), Mr Steve Jobs?

If you don’t know anything about him, it certainly seems like certain newspapers are trying their best to make sure people know what a great person he is.

In the Guardian a few weeks ago I saw an article about him, and here are just a few of the phrases the author used:

“Yet it’s an amazing experience to take part in a briefing with Steve.”

(So a meeting with Mr Jobs is up there with Skydiving and tripping on Acid, then.)

“…customers’ reverence for him usually overwhelms any hostility”

(Replace “customers” with “followers” and hey, it could be Jesus.)

“When Steve enters a room, everything stops and attention turns to him.”

(What, does he walk in without a head? Hideously deformed? Also, note that everything stops, apparently. Time itself, it seems, cannot continue without his permission.)

“When he walks in you get the feeling that he has sucked all the other thoughts out of the room.”

(That’s not really a good thing, though, is it? I mean, what use is a board meeting with a group of human vegetables, no longer capable of original thought?)

I mean, fair enough, he’s made Mac a cool brand to own (though from my experience a Mac is a bit like having a shiny silver toothbrush with no bristles…) and, of course, I’m sure the Korubo tribe of the Amazon own iPods by now…but all this emotive talk is a bit too flattering for just one person.